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Jackpotjoy has one aim and one aim alone: to bring joy to the world of online entertainment. Its 75-ball and 90-ball bingo games coupled with its jam-packed chat rooms filled with like-minded lovers of spare-time thrill seeking are designed to make sure every user of the site has a good time. But surely most bingo and slots sites have the same aim? Of course they do, but Jackpotjoy is pushing the boundaries even further.

It is asking everyone, not just devoted bingo and slots players, what would you do just for the Jackpotjoy of it? If you really could do something fun, light-hearted and care free would you do something silly like float a giant rubber duck down the River Thames or play Bach’s Toccata and Fague in D Minor – incredibly masterfully – using nothing but squeaky rubber bath toys? Jackpotjoy would and has.

On 11 December Londoners walked to work to the sight of a giant yellow rubber duck gaily bobbing along the city’s main waterway. Tower Bridge even had to be opened, for the first time – we can safely say – for a rubber duck. The duck was just one aspect of the far more elaborate stunt used in Jackpotjoy’s latest advert where a skilled cellist does battle with an equally skilled and more than just a little bit barmy rubber bath toy musician – if there is such a thing. See for yourself below.

The aim of all this publicity and advertising? To get us all asking ourselves, what would we do for the Jackpotjoy of it? Would we dive into the Jackpotjoy site deposit £10 and get rewarded with £35 of credit? Would we pick up bath toys and begin to see them in a whole new light? Perhaps both, but remember; if bingo isn’t for you, you can still find your own slice of Jackpotjoy with classic slots, multiline slots, instants, casino games and even video poker. If you start now you may just kick off 2013 as a millionaire, but even if you don’t win the jackpot, you’re sure to have a mountain of fun along the way!